10 to Win: Savannah Bananas - The Courage to do Business Differently

The workplace is changing faster than the conversations guiding it. We’re stepping up with a sharper plan for Season Seven: weekly episodes designed to spark action, challenge assumptions, and give you practical tools to build spaces and businesses that actually work.

What would change in your business if you truly put your customers first?

Sid opens the playbook behind the Savannah Bananas and shows how a simple rule—if it’s good for fans, do it—can transform the way you sell, serve, and lead in the workplace design and contract interiors space. 

This isn’t about baseball; it’s about courage, customer experience, and building loyalty that lasts because people feel something worth sharing.

Sid traces Jesse Cole’s bold choices—two-hour games, dancing players, walk-up songs, and the famous foul-ball-as-an-out rule—to reveal why innovation often looks irresponsible until it works. Then he translates those moves into practical strategies for our world: turning clients from transactions into participants, choosing clarity over tradition, and elevating small, human moments that compound into powerful word of mouth. 

You’ll hear why blending in is the bigger risk, how to align your team around a customer-first decision filter, and where experience should outrank efficiency when the two collide.

Learn four ways to take action today: stop benchmarking and start listening, design for delight at each touchpoint, question rituals that no longer serve the buyer, and use culture to power consistent experiences. 

By rethinking what your “game” is for—not just making a sale, but creating belonging—you set the stage for clients who advocate, return, and bring others with them.

Ready to challenge the way it’s always been done? Press play, then tell us the first norm you’ll break to put customers first in your business. 

The workplace is changing faster than the conversations guiding it. We’re stepping up with a sharper plan for Season Seven: weekly episodes designed to spark action, challenge assumptions, and give you practical tools to build spaces and businesses that actually work.

In this episode: