Creating A Business Growth Machine with Simona Constantini of Volt Productions

The workplace is changing faster than the conversations guiding it. We’re stepping up with a sharper plan for Season Seven: weekly episodes designed to spark action, challenge assumptions, and give you practical tools to build spaces and businesses that actually work.

Attention is getting more expensive, and trust is getting harder to earn. If you lead sales, marketing, or growth in the contract interiors and workplace design world, you can feel it every day: crowded feeds, ignored emails, and prospects who show up to the first call already informed and already skeptical. Sid sits down with Simona Costantini, founder of Volt Productions, to talk about a different approach: building a podcast as a strategic business asset, not a vanity project.

They dig into why storytelling beats product-only promotion, and how a show can position your company as a credible voice people choose to spend time with. Simona shares what she sees working across brands and founders, from creating content that resonates to designing a format you can sustain without needing a perfect studio setup. They also talk about the surprising longevity of podcast and YouTube content compared to social posts, and why “evergreen” matters when you’re playing the long game of brand trust.

Then they get tactical for business development. They cover how sales teams can use specific episodes to follow up after events, educate prospects, and open warmer conversations before the first meeting. Simona and Sid also explore discoverability through podcast SEO, transcripts, and how AI search is starting to surface answers and sources, creating a new lane for being found by younger specifiers and buyers.

What would your company’s first podcast series be about?

In this episode: