Episode 80 Show Notes
We are living in a digital world and our sales strategies must shift to comply. I recently did a training session for INDEAL University talking all about digital sales strategies and how to elevate your brand and your business. Listen in as I share more about digital sales and why you need to incorporate it now.
Do you know what constitutes digital marketing and sales?
Have you ever looked up a product on Google and then moments later you see ads in Facebook and Instagram from that business? That’s digital marketing. It’s a way to show you potential customers information they are actually searching for.
Additionally, digital marketing and sales allows you to become more intimately connected with your ideal clients and customers. For instance, if your digital strategy included LinkedIn posts, your future customers are likely on LinkedIn. They comment, you comment back, a conversation starts and before you know it, they’re purchasing from you.
LinkedIn is only one platform that you can do this on. There are many!
Digital sales and marketing allows you to build brand trust and loyalty in a unique way. You can put together a true content strategy by asking your audience what they want to know more about. There are so many ways to build deeper relationships and more meaningful connections.
Listen in to this first part of my Digital Sales Strategy class and then stay tuned for part 2 next week.
In this episode:
[01:57] Welcome to part 1 of this two part series.
[02:41] A digital strategy makes your brand readily available and easy to find.
[03:26] Listen as I share some powerful forms of digital marketing content.
[04:55] Three areas that you need to focus on when building a digital platform.
[06:51] Why digital marketing is important now.
[08:32] 60% of Instagram users say they discover and buy products they’ve seen on the app.
[10:33] Which questions should you ask yourself when building brand trust?
[12:30] 78% of consumers prefer to be engaged with you and your brand on multiple platforms.
[13:54] I agree with anyone who believes that cold calling is dead. It’s time to switch your mindset.
[16:40] Learn what I call the fifteen minutes of fame.
[18:08] We find new customers today by allowing them to find us.
[19:19] Thanks for listening to part I, stay tuned for part II next week.
Links & Resources:
Connect with Sid:
Embark CCTon Facebook
Sid on Clubhouse - @sidmeadows
The Trend Report is proudly sponsored by INDEAL U. Partners in progress in the commercial interiors industry. To learn more about INDEAL U, please visit their website athttps://www.indeal.org/
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