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What does it take to start creating content that genuinely connects with your audience? In this practical follow-up episode, Sid Meadows welcomes back Adrian Leal to break down the fundamentals of beginning your content creation journey without the pressure and anxiety that often holds people back.

"Remember, content creation is meant to be fun," Adrian emphasizes. This simple yet powerful mindset shift sets the tone for a discussion that demystifies the content creation process through practical, actionable steps. Together, we explore why having a social media presence—particularly on LinkedIn—has become non-negotiable for sales professionals in a world where potential clients are increasingly "social proofing" you before deciding to work with your company.

The framework we develop isn't about perfection or viral success. Instead, we focus on authentic connection by addressing foundational questions: Why do you want to create content? What's your goal? Who's your audience? What message do you want to share? Finding your unique voice becomes possible when you understand that content creation isn't actually about you—it's about the impact you make on others.

Adrian then shares a story about receiving a message from someone who found hope through his content during their darkest moments. "If I can create that level of impact in someone bigger than myself... that's why I said in the beginning it's not about you, it's about the impact that you're making." 

Your unique voice is powerful. Even though we’re looking at this through the lens of sales, when it comes down to it, we’re in a people-focused business. Our role is to look beyond the product and help the person who needs to use it. 

Whether you're a sales professional looking to build credibility, a business owner wanting to establish thought leadership, or simply someone with knowledge to share, this episode offers the encouragement and practical guidance needed to take that first step. Because as we both agree—the only way to discover your audience is to start posting. 

What message will you share today?

In this episode: