3form's New AI Visualization Tool + More with Karli Slocum & Cosmo Kramer

The workplace is changing faster than the conversations guiding it. We’re stepping up with a sharper plan for Season Seven: weekly episodes designed to spark action, challenge assumptions, and give you practical tools to build spaces and businesses that actually work.

One of the hardest parts of AI is making it accurate enough to trust when real projects, real specs, and real deadlines are on the line. Sid sits down with Karli Slocum from 3form and Cosmo Kramer from BitReel to unpack what practical AI implementation looks like inside the contract interiors world, from digital material visualization to an AI knowledge agent built for day-to-day work.

They start with visualization because a small sample can lie, especially with translucent, layered materials. Karli explains why designers need to see patterns and texture at full scale, and Cosmo shares how real-time rendering in a browser makes that possible without slowing the site down. 

The goal is simple: help specifiers make better calls earlier, then move cleanly into design tools like Revit without duplicating effort.

Then they shift to the AI knowledge agent. 3form’s product complexity and custom work create long training ramps and inconsistent answers across teams, so they’re building an internal-first tool that pulls from structured product databases and unstructured technical documents. 

Cosmo breaks down how guardrail checks reduce AI hallucinations by validating responses against product rules, while Karli highlights a surprising bonus: the system can flag conflicting documentation so the company can fix it at the source. 

They also talk about capturing tribal knowledge through AI-led interviews, and why speed and accuracy are quickly becoming competitive advantages for manufacturers serving the A&D community.

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In this episode: