The Industry Has a Talent Problem.
Not a People Problem.
Most organizations do a great job training on their products, processes, and internal systems. But almost none teach how the industry actually works.
So new hires:
- Feel lost in their first 6–12 months
- Struggle to understand how decisions get made
- Take longer to contribute
- And often disengage before they ever gain confidence
This isn’t a capability issue.
It’s a clarity issue.
CORE Foundations Closes the Gap.
CORE Foundations (Contract Interiors Orientation & Readiness for Excellence) gives new professionals what the industry has been missing:
A clear, structured understanding of:
- How the ecosystem works
- How projects actually move
- Where influence lives
- How pricing, distribution, and relationships connect
So instead of figuring it out over time.Â
They build fluency from day one.
What Your Team Member Will Understand.
During the CORE Foundations program, your team member will gain an understanding of:
- The Contract Interiors Ecosystem
- The Dealer Model & Distribution Strategy
- The Manufacturer Perspective
- The Sales Cycle (Idea → Installation)
- Pricing & Margin Dynamics
- Influence & Decision-Making
- Market Segments & Contracts
- The Future of the Workplace
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Simple
Short, on-demand podcast-style lessons that average 10 minutes each. Designed to fit the schedule of your team member.Â
No overwhelm!Â
StructuredÂ
Delivered in a logical, step-by-step progression, the 14 episodes are packed with valuable industry information and insights.
No fluff!
Scalable
Session are reinforced with optional live office hours and discussions to further the learning and growth. Â
Just Clarity!
What Changes When They See the System?
When your team member sees the full picture of the industry, they see it as a system of multiple players working together for the same goal! They will be:Â Â
- More confident
- More strategic
- More engaged
- More effective in conversations
- Faster to contribute
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Understand Why
CORE Foundations Exist
Take a minute to watch this short video to understand the problem we’re solving, and why it matters for your team.
Schedule a Call to Learn More.
Interested in learning more about the CORE Foundations Program? Schedule a quick 30-minute call with Sid Meadows to get all the details.
Schedule A CallWhy Leaders Invest in CORE Foundations.
When your team member understands the industry:
- Ramp time decreases
- Confidence increases
- Better questions get asked
- Stronger client conversations happen
- Retention improves
You’re not just training employees.
You’re accelerating capability.
Built by Someone Who's Lived It
Hi! I'm Sid Meadows. I've worked in the Contract Interiors Industry for over 30 years. No doubt I love our industry and what we do.
I'm the Founder of Embark CCT and Co-Founder of The Collaborative Network, I work with leaders to strengthen sales strategy, distribution, market positioning, and leadership effectiveness.
I'm also the host of The Trend Report Podcast - your inside look at the people, products and ideas shaping the future of workplace design. Â
I'm known for my strategic insight and practical approach, I work to empower industry professionals to grow with clarity and confidence.
Questions about CORE Foundations?Â
Here are a few of the most common questions leaders and teams want answered before getting started.
Who is this program for?
What roles is the program best suited for?
What are the best use cases for this program??
How is this different from your internal training?
Are there additional resources available?
How do the "office hours" sessions work?
Is there a certification available for this program?
What resources are available for sponsors?
Download the CORE Foundations OverviewÂ
Get a quick overview of the problem CORE Foundations solves, and how it helps your team ramp up faster and contribute sooner. Â
CORE Foundations
CORE Foundations is a structured introduction to the Contract Interiors industry, designed to help new professionals understand how the industry actually works. Through short, focused episodes, you’ll learn how the ecosystem connects, how projects move from idea to installation, and where influence and decision-making live, so you can build confidence, contribute sooner, and accelerate your growth.
$697.00 USD
CORE FoundationsÂ
A structured onboarding and development experience designed to help new professionals understand how the Contract Interiors industry actually works, so they can ramp faster, contribute sooner, and build confidence early in their career.
What's Included:Â
- 14 short, on-demand audio lessons
Designed to fit into real schedules and deliver clarity without overwhelm - A complete breakdown of the industry ecosystem
Understand how manufacturers, dealers, reps, designers, and clients connect - Step-by-step insight into how projects actually move
From idea to installation—and everything in between - Clear explanations of pricing, distribution, and decision-making
So participants can navigate real-world conversations with confidence - Curated resources to support ongoing learning
Reinforce key concepts without adding unnecessary complexity - CORE Foundations Fluency Review + Certification
Demonstrate understanding and build credibility early in your career