Ever wondered how to tap into specialized vertical markets that offer substantial growth opportunities? Sara Marberry, a healthcare and senior living design knowledge expert, shares the untapped potential these sectors hold for furniture dealers and manufacturers.
Sara's journey into healthcare design began unexpectedly. With a background in communications and journalism, she found herself editing Contract Magazine before being pulled into healthcare design by visionary Wayne Roga, who recognized the impact physical environments have on healing. This led to her involvement in founding influential industry initiatives like the Center for Health Design and the Environments for Aging Conference.
The healthcare sector offers multiple entry points for furniture companies. Beyond the clinical spaces that immediately come to mind, hospitals contain extensive administrative areas requiring traditional office furniture. With telehealth becoming permanent and expanding, there's growing demand for specialized furniture like enclosed, acoustically private pods and video consoles.
Senior living represents another significant opportunity, particularly as communities built 15-20 years ago undergo renovations to appeal to the next generation of residents. The market spans from luxury properties to affordable housing, with a massive "forgotten middle" that needs innovative solutions. With a projected $300 billion shortfall in senior living construction by 2030, the industry faces pressing challenges that furniture providers can help address.
Success in these markets requires specialized knowledge and a nuanced understanding of healthcare's outcome-focused culture and senior living's emphasis on dignity and independence. By investing in education and aligning solutions with these values, furniture professionals can position themselves to capture substantial business in these growing sectors.
Want to explore healthcare and senior living markets further? Connect with Sara through her website or LinkedIn, where she regularly shares industry insights and trends that can help you navigate these specialized verticals.
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The Trend Report introduction music is provided by Werq by Kevin MacLeod Link: https://incompetech.filmmusic.io/song/4616-werq License: http://creativecommons.org/licenses/by/4.0/
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