Using AI to Clone Your Business Expertise with Anika Jackson

The workplace is changing faster than the conversations guiding it. We’re stepping up with a sharper plan for Season Seven: weekly episodes designed to spark action, challenge assumptions, and give you practical tools to build spaces and businesses that actually work.

What if the fastest way to scale your brand is not more content, but more access to your real expertise? Join Sid as he sits down with brand strategist, educator, and podcaster Anika Jackson to unpack how she uses Delphi AI to create a voice clone that can answer questions day or night, in a way that still feels personal and grounded in her actual work.

Anika shares how she built her clone through linking podcast episodes into the system, uploading workshops and class materials, activating a voice model, and using references so her clone can share the sources used to reach her answers. 

She explains why this beats a generic chatbot for many brands, and how features like text chat, phone-style conversations, and scheduling links can turn curiosity into real relationships. Along the way, Sid connects the dots for the contract interiors industry and workplace design on how they can share specs, warranties, installation guidance, or COM requirements to potential buyers in real time without engaging additional human resources.

They also tackle the uncomfortable questions about AI hallucinations, data privacy, and the copyright line you should not cross by uploading proprietary paid materials you do not own. 

The throughline is simple: AI can scale support and lead generation, but only when you set guardrails and keep a human in the middle for tone, accuracy, and follow-up.

What would an AI clone do for you in your business? 

In this episode: