In episode 124 of The Trend Report Podcast, I had an engaging conversation with Sam Richardson, the President and CEO of the Identity Group. His journey to the top is an intriguing blend of sports, international living, and a deep dive into the paper and print industry. His experiences, from his time on the college sports field to the aroma of paper plants in the southern United States and his international stint in Brussels, Belgium, shaped his approach to the contract interiors industry.

The Trend Report, Episode 124

In this podcast interview, Sam shares valuable insights into the evolution of the Identity Group, honed through years of hard work and strategic decisions. The company has undergone a transformative journey in providing signage services, experiential graphics, and branded environments. These services are a testament to Richardson's belief in seizing opportunities, learning from experiences, and maintaining a delicate balance between personal growth and family commitmen...